Crafting a premium e-commerce experience for fine jewelry
Les Bijoux Précieux
2022
E-commerce Development, Design System
Les Bijoux Précieux is an online fine jewelry boutique featuring bespoke gemstone designs, seamless Shopify integration, and a luxurious shopping experience.
Selling luxury jewelry online presents unique challenges - customers need to feel confident making high-value purchases without physically seeing the items. Les Bijoux needed a digital experience that would build trust and showcase product details effectively.
We created a custom e-commerce platform with 360-degree product views, zoom functionality for examining craftsmanship details, size comparison tools, and virtual try-on features. The site includes detailed storytelling about materials and craftsmanship, along with personalized shopping experiences.
Since launching the new platform, Les Bijoux has seen a 75% increase in online sales and a 40% increase in average order value. The bounce rate has decreased significantly, and the brand has successfully expanded into new international markets.
La bague Quatre by Boucheron - Luxury multi-metal ring with diamonds showcasing premium craftsmanship
